Marketing Your Property

First steps

Paperwork

It is important that the paperwork for your property is correct. If it is not correct, we can advise you what to do. In order to market your property, we must have copies of certain documents from you.

Marketing price

Most people have a figure in mind as to what their property is worth however we urge you to discuss this with us and take our advice into account as we know the local market. Too high a price and you risk having no viewings at all. You need to market your property at a realistic price.

Reducing the price

You can always lower the asking price after a few months but your house will be “old news” by then and other new properties will have come onto the market in the meantime.

Presenting your property

First impressions

First impressions are very important and it is vital that your property is clean and tidy inside and out and in good decorative order. If you need some help, we can recommend a local “house staging” service. Make your house less personal to you Too many family photos and personal items make clients still think of the house as yours – they can’t imagine living there themselves. Remove clutter from every room This can detract a client’s attention from the property itself – less clutter makes the house look more open and spacious. Stage your property outside The outside is just as important as the inside – sun beds and tables and chairs make clients imagine themselves relaxing by the pool or dining al fresco. Make sure everything works If something obviously does not work, clients will wonder what else doesn’t work and might be put off. Touch up the paintwork – inside and outside Painting is a relatively inexpensive way of brightening up your house and makes it look fresh and clean – it makes clients think they can move in straight away. Odour control – smoking and pets If you smoke or have pets, you may not be able to detect any odours but potential buyers will, so consider smoking outside and try and mask the smell of your pets as much as possible. Pet control If you have dogs, make sure they are not in the house during viewings – not everyone wants to be greeted enthusiastically by your dog and some people are afraid of dogs.

Viewings

Availability We will always accompany clients who come to view your house and we will give you as much notice as we possibly can but please do try and make sure your property is available to view even at short notice. Setting the scene Before the clients arrive, make sure the house is tidy, put the lights on in the house for a homely feel. and ensure your pets are under control. Conducting the viewings Potential buyers can feel like intruders in your home and if you follow them round the house, it may make them feel uncomfortable and possibly want to leave. If you can, let us conduct the viewings – clients will generally give more honest feedback to the agent than they will directly to the owners, although being available to answer any questions that the client might have would be very helpful. Subsequent viewings If clients return for a second viewing, that is the time when you can offer more detailed information about your house and your experiences of living in the house and the area – now is the time for you to contribute more to the process.

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